Assisting Community Foundations with Branding, Standards, and Marketing: Lessons Learned
Michigan has been intentional about growing community foundations since the late 1980s. Local efforts have been supported by the Council of Michigan Foundations with funding from the W.K. Kellogg Foundation. FERA (Formative Evaluation Research Associates), an independent evaluation group, and Williams Group, a strategic communications firm, have documented growth, identified supports and obstacles, and developed lessons learned.